What's In It Wednesday: Cover Girl's New NatureLuxe Foundation

Wednesday, May 4, 2011





Let's take a look at a relatively new kid on the block when it comes to "natural" makeup.


Cover Girl has a new line called NatureLuxe. Unfortunately, the line is much like Aveeno's so-called natural line and Suave "Naturals".  NatureLuxe is supposedly a healthier, greener option in drugstore cosmetics. Cover Girl, owned by Procter & Gamble makes this sound natural. They say that this line will "redefine natural beauty" on their site and describe the line as "luxury touched by nature."


Looking at the ingredients in the foundation, though, this product is far from healthy and natural.


Here is a look at what is in it:


Ingredients: Cyclopentasiloxane, Water/Eau, Cucumis Sativus (Cucumber) Fruit Water, Glycerin, Dimethicone Crosspolymer, Titanium Dioxide, Sodium Chloride, Niacinamide, Ethylhexyl Methoxycinnamate, Diethylhexyl Carbonate, Talc, Propylene Glycol, PEG/PPG-18/18 Dimethicone, Simmondsia Chinensis (Jojoba) Seed Wax, Rosa Canina Fruit Extract, Hippophae Rhamnoides Fruit Juice, Panthenol, Tocopheryl Acetate, Allantoin, Dimethicone, Methicone, Aluminum Hydroxide, Fragrance/Parfum, Trideceth-9, Bisabolol, Lactic Acid, PEG-10 Dimethicone Crosspolymer, Citric Acid, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Phenoxyethanol.

May Contain: Titanium Dioxide, Iron Oxides



Ethylhexyl Methoxycinnamate--this has been shown in some studies to actually lead to cell death. It is used in sunscreens and works as a UV absorbing agent. According to a published piece in the journal Contact Dermatology shows that this is an irritant known to cause allergic reactions.




Talc--With over a dozen studies linking talc to cancer, it amazes me that it is still in products when there are so many other non-toxic alternatives (cornstarch, rice flour, various clays, etc).  According to the Cancer Prevention Coalition, "Talc particles have been shown to cause tumors in the ovaries and lungs of cancer victims."


Propylene Glycol--PG is used in conjunction with other chemical ingredients as a preservative. It is also found in products to make it easier for other added ingredients to penetrate the skin. This ingredient has been shown in studies to aggravate skin conditions such as eczema. This derivitave of mineral oil is considered a petrochemical. There are many different grades of PG: industrial grade is found in anti-freeze. 

Some will tell you that skin care products with propylene glycol just like anti-freeze. This isn't true--the kind in cosmetics is cosmetics grade. That being said, this can cause contact dermatitis, especially in such a very high concentration. Because of this, I cannot recommend it since the product will not be rinsed thoroughly from the skin after application.

PEG/PPG-18/18 Dimethicone--PEG ingredients should be avoided because of their link to ethylene oxide and 1,4 dioxane--proven toxins. PEGs are often contaminated with these.

Aluminum Hydroxide--I am thinking that this is in here because it's being used as a coating for the titanium dioxide. HOWEVER, there are far too many links over the past few years between Alzheimer's disease and aluminum and I would avoid it.

Fragrance--This is a synthetic ingredient which is responsible for a large percentage of allergies in many sufferers. It can be very irritating to certain individuals, especially children and those with respiratory issues, headaches, and other illnesses.

Trideceth-9--According to the Environment Canada Domestic Substance List, this is classified as "expected to be toxic or harmful."

PEG-10 Dimethicone Crosspolymer--PEG ingredients should be avoided because of their link to ethylene oxide and 1,4 dioxane--proven toxins. PEGs are often contaminated with these. 




The C & G Bottom Line:


This is another case of GREENWASHING. In other words, Cover Girl is marketing this product as a greener, healthier line when it is NOT. This product isn't green.  It isn't healthy. This is not better for you than other Cover Girl products. Cover Girl has a long, cruel record when it comes to animal testing. They still use synthetic fragrances. They use known toxins in their skin care. Would I recommend this product--or ANYTHING ELSE FROM COVER GIRL? *NO!*
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