It's a Beautiful Tuesday: Alima Pure

Tuesday, March 23, 2010







I received a package of great makeup samples from Alima Pure last week. Alima is a thriving, well-respected small company with a loyal following. Years ago, I tried a sample of their makeup a friend had given to me, but it was the wrong shade and I was already using something else. To be honest with you, I had kind of forgotten about this little line until recently.

I was recently contacted by the kind folks at Alima asking if I would like to try out their new eyshadow collection. I was pleasantly surprised when I was also sent 2 blush samples, a foundation sample, and the finishing powder sample.


I was happy to try the new eye colors. This limited edition collection is called Cascadia, which honors the company's roots in Oregon. $5 of every $25 collection will be donated for reforestation to a great charity with which Alima is involved called Ecotrust.I wear eyeshadow daily. The shades I received are called Crater Lake (a soft blue with a hint of gold), Columbia Gorge (a rich and sparkly gold), Wallowas (a subtle wasabi-like green), and Lava Butte (a rich, velvety shimmering brown).

The eyeshadow texture is just lovely. I used my EcoTools brushes to apply the makeup. I do see that Alima has their own line of eco-friendly makeup brushes as well and they are on sale for 20% off on their site today.

Of the colors I was sent, the blue is pretty, but not for me. I really think it would look lovely, though, on someone with brown eyes to bring out the warmth and golden flecks. The green was also a beautiful color, but just not right for me.

I simply adore the golden and the brown shades. I could see these being staples in my makeup wardrobe.

The ingredients truly are pure as well, and that is what is so key when choosing makeup. You won't find any funky chemicals and when you're putting something near your eyes each day, this is just sensible.

I typically apply my makeup any where between 6:30 and 8 in the morning. I remove it after I put the boys to bed, so it is on until 9 o'clock at night and later on weekends. The shadow didn't fade or rub off, crease, or get oily. The colors stayed true.



I also tried two different blush formulas. I received the Satin Matte Blush in Carnation, a gorgeous neutral pink meets brown. It is perfect for my skin tone. I have been wearing this daily since the samples arrived and plan to order the full size.

The second blush I received was the Luminous Shimmer Blush in Leigh, a soft rose pink with a hint of copper. I like this for evening with the subtle shimmer, but do prefer the other formula for daily wear.

Both applied beautifully. The Carnation lasts all day long and the color stays true. The Leigh blush lasted for a night out. While it applied with ease, the formula just was a bit too shimmery for me for the day. I do adore it, though, for our Saturday date nights when I get dressed up and change up the makeup.

I was extremely impressed with the texture and quality of the eye and cheek colors I had the chance to try. I can recommend each without reservation.

You can try samples of eye shadow or blush for $1. The full size shadows are $9 each and the cheek color is $15. There are so many beautiful shades available, too!





I also have been trying the Satin Matte mineral powder foundation sample.

I have tried many mineral foundations over the last 5 or 6 years. Here is what I have tried (there may be a couple others I have forgotten):

Bare Escentuals
Laura Mercier
Everyday Minerals
L'Oreal
Lancome
MAC
Physicians Formula Organic Wear
Mary Kay
Jane Iredale
Amazing Cosmetics
Mixology
Revlon
Milani
Sheer Cover
Trish McEvoy


As you can tell, I like mineral makeup. For me to use it regularly, though, it must be paraben free and free of talc and bismuth oxychloride. Some of these have all three, which is still mind boggling.

While I would probably have voted the new Bare Escentuals bareMinerals Matte SPF 15 and Everyday Minerals Intensive formulas my favorites until now, I was given a sample of the foundation from Alima in a shade called Beige 3. It is a tiny bit dark, but I think the Beige 1 or beige 2 would be perfect. I am going to order a couple samples to determine which shade is best. Again, sample pots sell for $1.

In the winter, my skin is much drier and mineral makeup seems to accentuate that fact on me. I bought a mineral foundation from a family member who happens to sell cosmetics without checking the ingredients before I bought it (shame on me!) and while the first week was nice, the second caused my skin to break out. I put my bifocals on (yes, I need them) and squinted to see that there is talc, BHT, and various parabens in the formula. Shame on me, again, for not reading the ingredients listing of the mineral makeup first. The chemicals and toxins really affected my skin. It started itching, feeling warm, and just looking dull after a few days.

I returned to my standard winter routine--I am a mixer in the morning. When I put on my makeup in the winter, it is generally a mix of Sally Hansen Natural Beauty Inspired by Carmindy and Smashbox Sheer Focus. I mix them together with a Q-tip and apply with a flocked sponge.

After trying the sample I was sent from Alima, though, I am now hooked on their Satin Matte Foundation for this time of year when my skin is still pretty dry. 

This foundation is natural. It is matte without being flat. It gives the look of healthy, radiant skin without that shimmery shine found in many mineral foundations. This easily competes with other top mineral foundations I have tried, from $9 ones to $48 ones.

You really only need a tiny bit. The EcoTools brush didn't work well on this, but I apply it with my Chanel #8 kabuki brush given to me by my sister-in-law, Elaine, for Christmas. The foundation blends flawlessly, quickly, and feels like satin across the skin. It doesn't ball up over a moisturizer, accentuate the pores on my nose, or change color later into the day. This is an ideal foundation.

I have mentioned many mineral makeups over the years on C & G, and I can say unequivocally that the Alima is right up near the top of the list. Everyday Minerals is the closest competition, in my eyes. You can try samples for $1.50 and the full sized jar is $20. By the way, there are 60 shades, so you'll find that perfect color!

To set the foundation, I used the Finishing Powder in a shade called Keiko, which happens to be a perfect shade for my skin. This is not chalky at all. It sets the makeup in place and I did not have to reapply late in the afternoon. This is a beautifully formulated, superfine powder. Like the foundation, it just feels as good as it looks--satiny smooth. It doesn't cake. It doesn't turn orange. Have you ever gone for a run or worked up a sweat wearing mineral makeup and with the heat and moisture, had your makeup get an orange tint? It doesn't do that with this one.

The powder sells for $15.

I am very, very impressed with the products I have tried from Alima Pure. I will be purchasing the foundation and powder soon. When I need more, I will also be getting some of the eye makeup and blushes there. Mineral makeup generally lasts much longer than liquids and other powders, so it really is more economical.

Something else I really like about this company is the fact that the ingredients really are among the most natural and simple of any makeup line. They are also committed to making the world a better place. I mentioned their involvement with Ecotrust earlier. They also have a great way to reward customers for recycling. If you return 5 empty full-sized jars, they'll give you a free eyeshadow as a thank you for recycling. That's a great idea.

I usually am not super excited about an entire line, but this may be the exception. Please note that if you're browsing the site and see "Palm Christi Oil" on the ingredients listing of the lip balm that this is not palm oil. If you're a regular reader, you'll know that palm oil contributes to the deaths of orangutans. I thought it was palm at first. Upon further research, this is another name for Ricinus communis, or more commonly- Castor Oil. It comes from the seed of the castor plant and is known as the "Palm of Christ."

I've often wondered if I would find "the one" in the mineral makeup department. I can say now that I have. If you're like me and you want a soft focus look, something natural to even out your skintone, and something that really works well on my skin type (combo to dry and sensitive), then I really recommend Alima Pure!



Disclosure: I was sent samples from the company for possible review. This in no way influenced my opinion, good or bad, of this company and the products mentioned. All opinions are my own.
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